According to The NPD Group, a leading market research company, online activities once mainly popular with teens and young adults, are now enjoying active participation by baby boomers, too. Recent consumer surveys of U.S. consumers show that 61 percent of baby boomer Internet users (age 44 to 61) had visited sites that offer streaming or downloadable video (e.g., YouTube and TV network Web sites), while 41 percent had visited social networks (e.g., Linked-In, Facebook, and MySpace)."There's an ongoing misperception that certain Web activities are the exclusive domain of young people," said Russ Crupnick, entertainment industry analyst for The NPD Group. "That misperception could cost the entertainment industry, in terms of lost opportunities to target valuable consumers."
It could cost libraries too...
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